Dimensions of Culture

(Back to Non-verbal Communication)

Eye Contact

• Making direct eye contact is a sign of disrespect in some cultures. Many Asians may be reluctant to make eye contact with an authority figure. For example, when greeting a Chinese, it is best to avoid prolonged eye contact as a sign of respect and deference.
• Many Middle Easterners have what North Americans and Europeans consider “languid eyes.” It may appear that the person’s eyes are half closed, but this does not express disinterest or disrespect.
• In Ghana, young children are taught not to look adults in the eye because to do so would be considered an act of defiance.
• In Latin America, good eye contact is important in both social and business situations.